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Pepsi and Penn State Partnership

Project type

Business Showcase


February 2023


Penn State University

Penn State is one of the largest college campuses in the country. Pepsi has the exclusive pouring rights at the university. So when they pack Beaver Stadium with 100k plus fans, those folks are drinking Pepsi products. The contract comes up every ten years and is worth hundreds of millions of dollars. The negotiations took months. What does it take to service a client the size of PSU? Pepsi hired us to show that.

This is my favorite type of project. Pepsi just gave me access to their employees. I interviewed a number of them and then rode along with one of their drivers while he made deliveries. I showcased the action with a number of cameras. I was strapping GoPros to truck doors and onto the driver's chest for a first-person view.

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